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Why 4K?


Acquisition, post-production and delivery is now fully HD (1920 x 1080) but modern technology now delivers even greater resolutions and 4K has become a practical production format.

There are a number of advantages of adopting 4K acquisition now:

  • Enhanced details and better overall image quality
  • Creative flexibility to zoom and crop in post-production
  • Recording in higher-resolution formats will help content retain its value in the longer term
  • Keying tools deliver better results due to more well-defined edges