Just a moment...
The past few months have been monotonous for everyone sitting at home and nobody knew what to do about it when the lockdown started. People started spending most of their time binge-watching web shows on Netflix or Amazon prime during these past few months, but a lot of people have also focused on learning new things like cooking and other household chores. Not only this, but people have also looked for opportunities to learn and take up online courses in their own respective industries and likewise a lot of people have been searching for online photography classes on Google.
These are trying times for both brands and photography enthusiasts, the community therefore has come together to overcome this period to learn photography online. The workshops that used to happen in the physical locations earlier havenow moved on to the online platforms like Instagram Live and other online platforms.
Panasonic Lumix has always believed that the learning should not stop for their customers no matter what and our photography community Panasonic4kImagingClub has not stopped providing the knowledge to their users even during the lockdown period. Lumixphotography schoolmoved from physical locations to Microsoft Teams. In addition to this, we also made a functionality on our website to keep people updated about the various online workshops at all times,details of the webinars that happen and when they happen are updated on a regular basisso that they can register themselves online and they can get the joining links for the webinars automatically.
The great thing about the Lumix community is that just before the lockdown, we added new DOPs also known as Lumix Luminaries to our team who would be the new mentors to our customers, who would help them to learn new techniques, share new tips and tricks, and handhold them throughout their photography journey. Therefore, for Lumix, this was not only online photography classes but a medium to connect with our customers on regular basis and to keep this interaction two way, we took these sessions on Microsoft Teams so that the customers can ask their queries and get answers at the same time.
We wanted people to learn photography online, so we started the webinars in the month of June,which continues till this day. These webinars happen mostly between 4-6pm on prescheduled dates with industry experts.
To give you a better idea, below are the topics of the webinars that we organized for our audienceduring this lockdown and the road ahead: